Purpose: When you enter the Bidding arena, it’s as important to know your competition as it is to know your target customer.
Our Competitors Matrix allows you to:
- identify your competition,
- map their areas of strength and weakness and determine how they compare with yours.
- Allows you to understand the areas that you need to improve and value adds that you need to highlight in order to come ahead in the final tender evaluations.
Value: Knowing your competition well means that you can create a strategy to effectively combat them. It gives insight into how you can make your proposal shine out among the rest.