Bid Strategy Template

Purpose: Bid Strategy template sets the context, direction, and plan for your proposal. It is a helpful tool for Kick-off meetings with multiple stakeholders, to communicate your sweet-spot key messages, win themes, and a defined response plan including red team and gold team reviews.

Value: The Bid Strategy template ensures the winnability and effectiveness of your response plan. It allows more accountability to the proposal stakeholders while articulating a defined response direction.