Top UX Research Company | Leading CX design agency

Close Menu

Services
- Sales Transformation
  - Salesforce ConsultingE2E Consulting, Implementation & Adoption
  - Full Funnel Sales AutomationAutomate 70% of your sales funnel
  - Winning BidsE2E Capture, Proposal Writing and Bid Management
  - Account Based MarketingLand and expand key accounts
- Customer Experience
  - UX & Product DesignUser Research and Rapid Prototypes
  - CX and Service DesignCustomer Journeys and Process Design
  - AI in CXConversational AI and Gen AI
  - AI in SalesSales Coaching , Outreach and Predictions
- By Industry
  - ManufacturingEnabling Digital factories
  - FintechShaping neobanks & open banking
  - Tech & TelecomAugmenting tech talent
  - HealthcareModernize patient experience
Products
- SalesforceSales, Marketing & Service Cloud Implementation
- Worx SquadDigital workplace and enterprise productivity platform
- Sales WorxSales intelligence and automation platform
- Bid WorxAI-led customer experience platform
Our Work
Insights
About
- Our Story
- Brand Story
- Our Studios
- FAQs
- Our People
- Templates
Careers
- Open Positions
- Worxwide Culture
Contact Us

Close Menu

UX research that maps behaviors to drive engagement and business outcomes

User insights uncovered

Reduced UX guesswork

Friction points identified

Persona-driven UX flows

Higher task success rates

Increased product adoption

Our approach to UX research

Contextual research in real environments

We immerse ourselves in the user’s natural context—whether it’s in the field, on-site, or in digital environments—to observe real behaviors, motivations, and frustrations. Our ethnographic and shadowing methods help uncover tacit knowledge and unspoken needs that surveys often miss.

Mixed-method insight generation

We blend primary techniques like interviews, usability testing, and observational studies with secondary research such as heuristic analysis and competitor audits. This helps validate assumptions, benchmark best practices, and form a holistic understanding of the user ecosystem.

Insight-to-design mapping

We synthesize findings into actionable UX artifacts—like personas, empathy maps, journey maps, and design recommendations. These are shared with your product and design teams to influence wireframes, flows, and feature prioritization—ensuring the final UX is evidence-based.

Our Customers Love what we do

I've been truly impressed by Worxwide's dedication and expertise in collaborating with us on the safety management platform. The way they have seamlessly integrated into our team and grasped the intricacies of our Safety Management Platform is commendable. Their commitment to understanding our unique needs and actively participating in the development of modules such as 'safety leads', 'contractor safety management', and 'incident investigation' has been a key factor in the success of this venture.

Client Partner, Steel Manufacturing Giant

The team lead by Vivek is a great value add to us. Design thinking knowledge of team and Vivek’s leadership skills are invaluable in building our rural fintech ecosystem. Thank you for all your extra efforts over the nights and weekends you spent.

CTO - Leader in Fintech

Experience of the resources in design thinking and design has been phenomenal and openness and collaboration being great. We never feel that we are working with a partner, and it has always been like they are an extended part of our team.

Chief Digital Officer, Fintech Leader Enterprise

Worxwide team has shown exemplary skills of UX & professionalism. They have helped us re-design a B2B GRC platform which was not intuitive enough. The team has really good UX experts who have helped us in navigating through our product journey.

Digital Director - B2B Products

Our core capabilities in UX research

Ethnographic & field research

We conduct immersive fieldwork—interacting with users in their real-world contexts, observing behaviors, environments, and device usage patterns. This method is powerful for uncovering unmet needs and usage contexts that often remain hidden in lab settings.

User interviews & usability testing

Through structured interviews and moderated testing sessions, we explore users’ thought processes, pain points, and interaction patterns. This helps validate early-stage concepts or existing products and uncovers what works and what doesn’t in real usage scenarios.

Secondary research & competitive benchmarking

We analyze industry reports, academic studies, UX patterns, and competitor designs to identify gaps, validate UX hypotheses, and derive best practices. This complements primary research and ensures your UX strategy is future-proof and competitive.

Behavioral journey mapping & personas

We transform raw research findings into actionable visuals like personas, journey maps, and UX blueprints. These tools bring user stories to life and align your cross-functional teams on who you're designing for and why it matters.

Our Work