We design experiences that drives growth.

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    our capabilities

    User Research

    Focuses on understanding user behaviors, needs, and motivations through observations, task analysis, and other feedbacks.

    UI/UX Design

    A user interface is essentially the features of a device or an application that allow a user to interact with it smoothly and intuitively.

    UX Strategy

    It is the approach for a digital product which ensures that the UX vision is aligned by focusing on solving the right problems for target users.

    Usability Testing

    It typically consists of evaluating a product by testing it with your target users and optimizing it.

    What best describes your problem or need?

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      industry solutions

      Fintech

      Making finance more accessible and easy-to-use for all type of end users.

      Ed-tech

      Focusing on building the learning ecosystem that supports the new cutting edge technology.

      Consumer Internet

      Giving power to the consumers by designing user led platforms.

      B2B IT

      Enhancing enterprise solutions for the modern workplace.

      our work

      our approach

      It’s humans’ unique approach that differentiates experiences. We follow Design Thinking
      to conclude problems, and an agile approach tooling those problems.

      why us?

      Seasoned UX professionals with design thinking expertise

      Business acumen and industry knowledge across Education, Finance, Health and Technology domains

      Lean and Agile approach in product design to optimize cost and faster delivery

      Experience in designing and managing large enterprise products

      Ask for a Proof of Concept

      new thinking

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      How to Create an Omni-channel Customer Experience?

      What was considered an aspiration for any modern business not too long ago has become a must-have for businesses across industries. Omnichannel customer experience is fast becoming the key to a successful business. The primary reason for this is that consumers nowadays have more ways than one to interact with your brand. With various channels...

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      How is UX Revolutionizing the Patient Experience in Healthcare? 

      UI/UX design is revolutionizing the patient experience in healthcare.    Healthcare UX design comprises three segments: patients, healthcare providers, and healthcare enterprises. Of the three, the significant value-add and the primary focus of healthcare UX design is on the patients. Therefore, the designers need to be empathetic and ensure that they understand the users’ pain.   Healthcare...

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      Design Systems 101

      Introduction to Design System A Design System is usually defined as a set of standards that help manage a design at scale by creating a shared language along with visual consistency across different channels/pages while reducing redundancy overall.    Why Use a Design System? UI/UX design has evolved at an extremely rapid pace over the...

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      UX Cover Story – How Cred Revolutionized Indian Fintech Eco-system  

      With our recent UX Cover Story you will find how CRED has revolutionized Indian Fintech ecosystem and reflects a true example of “Good Design to a Great Salesmanship”, a similar article you may find in our recently published user experience’ article in fintech. It very well translates the idea of Fin-tech to Fin-ex.    Experience...

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      Cost of Not Investing in UX – How Can Bad UX Lead to Loss in Revenue?

      Design plays a more significant role than most people think – it can make or break a business in most cases. A leading bank in the U.S. lost $500M just because of bad UI/UX! You sure don’t want to be them! Let’s look at the case in detail.   The system of the bank functioned in...

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      Principles to Consider While Intermixing EdTech Platforms With UX

      Like the World Wide Web (or the Internet) has gone through several modifications since its inception, a similar paradigm shift has taken place in the world of Education. The evolution of Education can be traced to blackboards and chalks, moving to whiteboards and markers, and the recent shift to online teaching. Around 2010 and onwards,...

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      How Does Better UX Facilitate FinTech Adoption?

      FinTech in the Middle of Everything FinTech, also known as Financial Technology, is derived from a combination of two words, “Finance” and “Technology”. It refers to the type of tech that works towards automating and enhancing the use & delivery of financial services.    The financial sectors, including Banking, insurance, real estate, and investment funds, are...

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      Improve ux of website

      How to turn your website into a marketing platform through better UX?

      What is User Experience (UX)? ISO 9241-210 describes the ergonomics of human-system interaction. It defines user experience (UX) as an individual’s perceptions and responses resulting from using or the anticipated use of a service, system, or product. Why improve User Experience? Website is part of your Brand Identity in the digital space. It is your...

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      Design Thinking

      How Design Theories Evolved from User-Centered Design to Design Thinking?

      From textiles to architectural drawings to digital devices, every product is created with a function—and a user— in mind. Around mid-twentieth century, designers began considering “human factors” (also called ergonomics) to products, services, and interfaces to address human users’ needs. It has led to the evolution of designing theories and shift in designer’s point of...

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      Design Thinking Consultant

      How Do Designers Think Visually?

      Once the problem is framed, designers think of creative ways to tackle the problem. They must spur as many ideas as possible. Design thinkers put enough stress that we must not ignore ideas that seem obvious or easy during this phase. Any idea can lead to a brilliant concept. So, they must make sure to look into each and every idea with a fresh mindset. To finalize this stage, shortlist the best and leave the rest....

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