In today’s highly competitive digital landscape, businesses are continually looking for ways to enhance customer satisfaction, drive engagement, and improve overall business performance. One of the most potent tools that organizations can leverage to achieve these goals is User Experience (UX) design. But how exactly does UX affect a company’s top-line and bottom-line growth? And how can businesses quantify the return on investment (ROI) of UX, hereafter referred to as Return on Experience (ROE)?