Not Investing in UX Maybe Costlier Than You Think!

The difference between category winners and losers is a good User Experience (UX). This is the reason why world-class companies like Facebook, Apple, Google, and others invest heavily in their UX teams. They know UX is the secret weapon for growth. While they are exceptional examples, most companies today do not invest enough in UX. As a result, we have found a trillion-dollar UX problem in the making.

Not Investing in UX Maybe Costlier Than You Think!

The difference between category winners and losers is a good User Experience (UX). This is the reason why world-class companies like Facebook, Apple, Google, and others invest heavily in their UX teams. They know UX is the secret weapon for growth. While they are exceptional examples, most companies today do not invest enough in UX. As a result, we have found a trillion-dollar UX problem in the making.