Custom Proposal
A large healthcare firm wanted to pitch a million dollar deal differently.
the client
A mid-size firm into B2B IT services for the government and enterprises.
The client deals into healthcare services and products, having branches across the United States. The client has a 4 member presales team who used to write and manage proposals, however, they did not have a dedicated design team or a video production team.
the problem
A multi-million dollar proposal had to be presented in a unique way.
A large competitive RFP was being responded to a multi national firm in the US. Since it was a 100 pager proposal, it was getting difficult to make it more readable and presentable.
The senior executives wanted to articulate the value proposition and key sales messages in a unique way that stands-out. The fear of losing key differentiators and messages in the long proposal led to the idea of a video proposal in addition to a detailed pdf proposal.
our solution
An explainer video in a human way.
- Script Writing – Interviewed senior executives to understand the key solution and sales messages. Engaged business analyst and tech writers to write a concise story that articulates the proposal in summary.
- Storyboarding – Design team storyboard the proposal into different sections of the proposal so that end client can navigate across sections like scope, pricing, schedule etc. A time-based menu button was provided for easy navigation of video section.
- Video Production – After review and approval of content, we developed an explainer video that articulates the proposal sections in a human way.
a look at our work
Live Interview (Video not available publicly due to confidentiality)
the outcome
We were able to achieve these outcomes after following our approach.
Higher gains
Interactive proposal wowed the end client with its presentation and content structure
More engagement
End client was able to grab key messages in less than 5 minutes
Higher retention
Solution explained than reading made it more compelling and understandable
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