Experience Design
Designed and transformed an OTT discovery platform for a leading entertainment startup
the client
India’s Fastest Growing Streaming Social Network
The client is a product-based startup which is a discovery based social network platform that helps user discover content across platforms, rewards them for their interactions and celebrates the best of cinema.
the problem
How might we transform an OTT platform into a community led platform?
What Users have to Say:
- The users do not find the search on the app optimum, they feel that ‘search tab doesn’t give answers unless you type everything’
- Users find it difficult to make friends on this platform
- The Frenzi users feel that the process of how to earn points is not mentioned on the application.
- Some users also stated that ‘Cannot play games on Frenzi’
- Frenzi users also stated that the app becomes so slow sometimes and It’s not data friendly.
our approach
We Followed a Double Diamond Approach
our solution
A community led platform that focuses on Discovery, Discussions and Deals.
a look at our work
the outcome
We were able to achieve these outcomes after following our approach.
Ease of use
The redesigned update allows for a very accessible bunch of data, so user has maximum usability.
Increased Engagement
With the intuitive design and enhanced aesthetics, users are spending 32% more time on the app.
Increase retention
With the intuitive design and data flow, users find it easy to consume information increase retention rate by 30% on the application.
Download the full version and get full insight on this Case Study!
RuislipLondon, UK
LewisvilleTX, US
GurgaonDelhi, India
Book a meetingWhat can we help you with?
consult@worxwide.com 
+1-571-365-0400 
