The client aims to be a global online aggregator that brings online course providers and seeker together to compare courses across multiple parameters like institutes, ratings, pricing, etc. and book the selected courses.
The client analyzed the white space in the aggregator model of EdTech industry where a seeker can compare and buy the best available courses without spending a lot of time visiting multiple providers. They had a vision but as it was an early-stage startup, they neither had the expertise nor the bandwidth to strategize and align it with the vision of the company.
Lack of insights on
customer experience & sales
Business functions working in
Need to automate processes
with zero manual intervention
StrategizingIdentified the target market by conducting primary and secondary research. Understood the competitor landscape in various markets to conclude the product strategy with streamlining the sales process.
EnablingContent team created the compelling collaterals for enabling the sales team like Pitch Playbooks, Case Studies and doing the right content marketing with the help of Blogs, Whitepapers.
ExecutingOnce the plan was laid it was time to execute it to create a brand and generate leads. Our marketing expert ran SEO, build campaigns and advertise on multiple channels.
A look at
We were able to achieve these outcomes after following our approach .
Process optimization for sales team helped in
drastic increase in
conversions by 13%
Organic outreach and
Brand Visibility to
Consistent leads to conversion rate through multiple paid campaigns
on various platforms