One of the largest insurance player under India’s top 3 bank as parent.
Legacy of 20 years old, 5 million plus policies and 2 trillion of assets under management with a net worth of 91b INR in 2022.
The sheer size of their business adds complexities to user’s ecosystem
with a need of continuous evolvement in its systems design.
Single source of truth – Design system and unified digital asset library
Everyone across different functions can now use a central design components which are approved by the CoE; leading to consistent visual communication
Cost optimization and no burdens of talent hiring, training and retaining
With Worxwide setup of Design CoE, we had taken all burdens of design people for to them which saved a lot of cost in terms of hiring, retaining and attrition challenges which leads to knowledge loss with new members
More business from UX design and more retention
With gradual changes in websites, platforms across different use cases, it gradually reflects change in user experience and more lead generation