User research is the foundation of user experience. It focuses on understanding user behaviours, needs, and motivations through observations, task analysis, and other feedback.
Our team of UX architects and designers conduct several types of user research across below mentioned research types:
- Behavioural Research
- Attitudinal Research
- Qualitative Research
- Quantitative Research
Ethnography research is a study through direct observation of users in their natural environment to gain insights into how users interact with things in their natural environment.
Behavioural Economics comes at the intersection of psychology and traditional economics, evaluating how users think and make decisions to buy online.