We conduct behavioural research methods to understand how users interact with products, interfaces, and environments.

Specifically, behavioural economics research focuses on how users make buying decisions on platforms. Our team has been able to translate users’ insights into actions for many enterprise platforms, which led to an increase in product market share.

Worxwide UX architects set up strategy workshops with stakeholders on the lines of design thinking principles to lay out an added information architecture, journey map, user personas, card sorting exercise, and more.

Our team delivers GTM strategy, information strategy, layout strategy, content strategy, and visual strategy to get started on product designs or wireframes.

Our UX experts conduct usability tests to analyze any usability issues or challenges that users may encounter and gather feedback to inform design improvements including task behaviors, interviews, A/B testing, click testing, and heap map analysis.

Usability tests ensure that users are not stuck in the funnel, and we can reduce time to task by reducing friction points in the user journey.

Our UI designers visualize the user interface and create micro-interactions based on user needs and behaviors that cater to accessibility, navigation, error handling, motion, and emotional design.

This includes visual hierarchy, color theory, typography, and iconography. With the rise of touchscreens and mobile devices, we also carefully craft gestures and touch interactions.