Behavioural Design

If you are looking to increase user conversions, increased signups, reduced drop offs, reduced time to task and more user engagement for your product or website- –behavioural design is the answer. To increase user engagement or user conversions – it is imperative to understand how users’ make decisions online; and behavioural design is the way to understand users’ behaviours and patterns that can lead to product led growth.

Behavioral Design is the part of UI UX design and Worxwide team has expertise in conducting primary and secondary research to design mental models and create the product framework basis the patterns.

Behavioural economics (BE) design is a field of study that seeks to understand how humans make decisions through the lens of psychological, behavioural, emotional, and social factors and design accordingly. Understanding user behaviors is crucial for businesses seeking to create successful products and services. The first step in designing products that are adaptable to user behavior is to understand the underlying patterns of user behavior. This can be accomplished through a variety of methods, including user surveys, focus groups, and user testing.

By understanding how users interact with a product, designers can identify areas where the product is failing to meet user needs and make necessary adjustments to improve the user experience. This process can help to ensure that the product is more responsive to the needs of users and ultimately lead to improved user engagement and growth.

The least effort principle in UX: Users find the laziest way to operate your products (principle of least effort) and that is crucial for the product teams to understand that what is the easiest path to design in the UX journey.

How Worxwide can help:

To make products more adaptable to user behavior, our team conducts several psychological studies to understand what influence user decision-making. These factors include cognitive biases, social norms, and heuristics.

  • Cognitive biases, for example, are mental shortcuts that individuals use when making decisions. These biases can influence users’ perception of a product and ultimately impact their decision to use it. By designing products that take into account these biases, designers can make products more appealing to users and increase user engagement.
  • Social norms are another essential factor to consider when designing products. Social norms are unwritten guidelines that govern behavior in a given social context. By designing products that align with social norms, designers can create more intuitive and easy-to-use products, leading to improved user engagement and growth.
  • Heuristics are another important psychological factor to consider when designing products. Heuristics are mental shortcuts that individuals use to make decisions quickly and efficiently. By designing products that take into account these heuristics, designers can make products that are more user-friendly and increase user engagement.
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