User Experience (UX) strategy is a detailed roadmap that involves what to improve, how to improve, and how the impact will be measured in KPIs.
We develop the roadmap for UX strategy basis the analysis and insights of the user research phase. Our UX architects, industry experts and UX designers make a team to brainstorm on a strategy that fits into the users’ goals identified in user research. A heuristics analysis (primafacie UX audit) also helps in providing inputs to the research and strategy direction.
Our team starts with defining the problem themes, defining the overall vision & goals of the brand, defining key performance indicators (KPIs), creating an action plan on design changes via project sprints.
What is UX strategy?
User Experience (UX) strategy is a detailed plan to keep a user’s experience in line with the brand’s overall goals and objectives. A well-implemented UX strategy can help an organization ensure that their customers experience exactly what they want them to while staying within predetermined company guidelines. In other words, UX strategy is a holistic business plan that is user-centered and one that outlines:
What a brand’s UX is;
What the brand is aiming for; &
and finally, how to get there.
Key Elements of a UX Strategy
Why is UX Strategy Important?
1. Helps in clearly seeing the benefits of User Experience Design
A quality UX design helps immensely with ROI and plays a crucial role in any product or service’s success.
As per the report of the Design Management Institute, design-led companies report over 40% higher market share, 50% more loyal customers, along with a 46% higher overall competitive advantage than companies not having design at the forefront of their product decisions.
2. Provides a clear initiative and measure of success
A million ways exist to create or re-design user experience. Well-defined and measurable goals right from the start of a project can save energy and resources on failed attempts, misdirection, and ineffective design methods.
A UX strategy provides a company-wide, clear-cut idea of what the brand wants to do, how to do it, and a quantifiable way to assess it when the goal has been met.
3. Provides a better understanding of the user to all the team members
A designer focuses on designing products that are user-friendly, while executives higher up the corporate ladder are usually more concerned with reaching company targets like ROIs, profit margins, and total revenue. A UX strategy bridges the gap between user-centered product design and overall business goals.
UX strategy keeps developers, designers, CEOs, and even customer service representatives aware of company objectives, user needs, and overall action plans when cultivating the ultimate user experience for their consumers.
What You Should Do Now
Get a hands-on introduction to UX design by getting in touch with our expert team of UI/UX Designers and strategic thinkers at Worxwide Consulting.