The client is one of the world’s leading steel producers, with a rich legacy of over a century. Steel production capacity of approximately 27.5 million tonnes per annum (MnTPA) as on 31 March 2017. The company has manufacturing units in 26 countries and a commercial presence in over 50 countries.
How might we restructure & combine two websites in one to make it easier for stakeholders to obtain information?
There are 15 sections in the top navigation bar. We have narrowed it down to 6 so that we can keep the user’s attention.
An appealing user experience can create a strong bond between the user and the company, increasing loyalty and customer retention.
We have improved the navigation by simplifying the menu structure, using clear and concise labels, including a search bar.