The client is an Insurtech company developing an insurance ecosystem with an insurance vault and claim assistance along with documentation to empower people with knowledge about their insurance and maximize their insurance benefits. Their goal is to eliminate biased insurance agents and enhance the overall customer experience.
How do we increase users benefits in the insurance ecosystem through an interactive insurance vault?
Creating a mobile app to simplify user journeys and deliver easily accessible insurance-related information within the insurance-vault.
We use the Double Diamond structure to empathise with stakeholders and their problems and explore creative ways to solve their problems. The agile methods gives the future proof results.
The Research was conducted through interviews:
We conducted interviews of Business stakeholders along with users.
Card sorting activities with users helped in designing the Information Architecture.
Business Stakeholder Interview insights–
User Interviews insights–
Approximately 65% of all trial users signed up on the platform after getting easy to understand insurance terms at one place.
The app provides an insurance ecosystem which is intuitive to navigate and apply for claims and renewal in 1 step processess.
Nearly 50% of test users found the design highly interactive after redesign. Additionally, they could navigate the entire app without getting confused.