A mid-size firm into B2B IT services for the government and enterprises.The client deals into healthcare services and products, having branches across the United States. The client has a 4 member presales team who used to write and manage proposals, however, they did not have a dedicated design team or a video production team.
A multi-million dollar proposal had to be presented in a unique way.
A large competitive RFP was being responded to a multi national firm in the US. Since it was a 100 pager proposal, it was getting difficult to make it more readable and presentable.
The senior executives wanted to articulate the value proposition and key sales messages in a unique way that stands-out. The fear of losing key differentiators and messages in the long proposal led to the idea of a video proposal in addition to a detailed pdf proposal.
An explainer video in a human way and making it intuitive for the viewer.
Interactive proposal wowed the end client with its presentation and content structure
End client was able to grab key messages in less than 5 minutes
Solution explained than reading made it more compelling and understandable