• Client

    Tata Steel

  • Service

    UX & Product Design

  • Industry

    Steel Manufacturing

  • Company Size

    80,000+

The client

Operating at the intersection of heavy industry and digital transformation in India, this global steel enterprise had accumulated an ecosystem of over 250 applications across HR, operations, safety, procurement, and sales — each functional, but none connected. Employees navigating this fragmented digital landscape spent significant portions of their working day searching for tools, reconciling disconnected information, and switching contexts between systems never designed to coexist. Worxwide was engaged to unify this sprawling ecosystem into a single, intelligent, persona-driven digital workplace. 

The problem

As Tata Steel’s digital application portfolio grew to over 250 tools across its Indian operations, the employee experience deteriorated in inverse proportion to the technology investment being made. The digital workplace had become a source of friction rather than a force multiplier — reducing productivity, frustrating employees across all levels and functions, and preventing the organisation from realising the value of its substantial technology investments. 

 

  • 250+ Scattered Applications Fragmenting the Workday — Employees navigated a vast, undifferentiated landscape of applications — each with its own login, interface, and logic — making the digital workplace feel chaotic. Time that should have been spent on value-adding work was consumed by application discovery and context-switching across India’s largest steel manufacturer. 
  • No Unified Access or Intelligent App Discovery — Without a centralised entry point or smart discovery layer, finding the right application required memory, trial and error, or help from colleagues. High-frequency tools were buried alongside rarely-used legacy applications, with no mechanism to surface the right tool at the right moment. 
  • Inconsistent Experience Across Personas and Work Contexts — Different employee personas — from plant floor operators to finance managers to HR business partners — had fundamentally different digital workplace needs that the scattered application landscape could not accommodate, leaving no one with an experience optimised for their specific context. 

OUR SOLUTION

Worxwide conducted persona-based research across multiple employee roles and business functions to understand the diversity of digital workplace needs within the organisation. A new information architecture was designed to simplify access to high-frequency tools, with intelligent navigation, integrated tasks, meetings, and approvals unified into a single interface. Cohesive digital workplace experience was enabled with improved accessibility, smart alerts, and AI-powered application discovery — transforming the employee’s relationship with technology. 

 

  • Persona-Based Research Across Functional Roles — Deep research with employees across operational, functional, and leadership roles revealed distinct digital workplace needs and priority tools for each persona, driving an information architecture that served the full workforce diversity rather than defaulting to a one-size-fits-all design. 
  • Simplified Information Architecture and Navigation — A new IA rationalised the 250+ application landscape into a structured, intuitive hierarchy — with high-frequency tools surfaced prominently, intelligent search and discovery layers reducing find time, and role-based filtering ensuring each employee’s view was relevant to their specific function. 
  • Integrated Tasks, Meetings, and Approvals in One Interface — By unifying tasks, calendar events, approval workflows, and notifications into a single interface, Worxwide eliminated the need to switch between multiple systems to manage daily responsibilities — creating a cohesive digital experience where the most important actions were always one interaction away. 

Our work in action

The Impact

30% Reduction in App Discovery Time

The unified digital workplace reduced the time employees spent searching for applications and information by 30%, recovering significant productive capacity across a workforce of tens of thousands and demonstrating measurable ROI on the design investment.

Improved Employee Productivity and Platform Adoption

Higher adoption of the unified interface, driven by a genuinely intuitive experience, translated directly into improved employee productivity — as the digital workplace began to accelerate work rather than complicate it across India’s steel manufacturing operations.

Consistent Experience Across All Personas

Role-based personalisation ensured every employee encountered a digital workplace matching their specific context, reducing frustration and increasing the sense that the organisation’s digital infrastructure was designed with them, not just deployed at them.

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