How Marketing Automation Boosts Business?

As per research by Gartner, 80% of the world’s top-performing companies using marketing automation technology for the past three years have seen a notable boost in revenue and consumer engagement. Marketing automation promises big things: a rise in leads, conversions, and sales, all with less work, which means increased effectiveness, lower costs, and improved customer experience (CX).

Marketing automation constitutes a comprehensive strategy wherein a dedicated platform is employed to streamline activities across inbound marketing channels, encompassing critical functions such as email communication, social media management, and contact information handling. When wielded effectively, this proves to be a potent tool for generating leads and nurturing prospects throughout the customer journey, ultimately resulting in increased revenue and optimized return on investment (ROI). An example of marketing automation may be; if your Netflix subscription nears expiration, you receive timely reminders, offering you incentives and discounts for swift renewal. So, you would be more likely to renew your subscription with minimal effort.

Remarkably, 86% of marketers attest to the improved quality of leads, underscoring the software’s role in constant personalization, which amplifies the value and relevance of customer communications. In the corporate realm, marketing automation emerges as a pivotal asset, contributing to heightened efficiency, customer engagement, and successful lead conversion.

Listing below 5 such leading and emerging market automation consulting firms globally:

  • Ranosys

Ranosys Technologies is a global software company specializing in IT consulting, digital transformation, and software development services. With a diverse range of expertise encompassing e-commerce, enterprise mobility, and cloud solutions, Ranosys serves clients across various industries, including healthcare, finance, and manufacturing. The company is known for providing digital marketing services, including marketing automation, to enhance clients’ online presence and optimize marketing efforts. Ranosys has a global presence with offices in Singapore, the United States, the United Kingdom, and India, and it partners with technology providers to offer comprehensive solutions.

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  • Affirma

Affirma Consulting is a technology consulting firm renowned for its comprehensive services, including digital marketing. Their marketing automation vertical specializes in elevating client ROI by analyzing existing channels and devising streamlined automation strategies. Recognizing the pivotal role of marketing automation in content marketing, demand generation, and lead nurturing, Affirma focuses on efficient management to boost brand awareness and save valuable time and resources. The company excels in intelligently nurturing leads and delivering resonant messages throughout the marketing funnel. Affirma empowers businesses to innovate purposefully, accelerating time-to-market and allowing clients to focus on their core business priorities.

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  • Tegrita

Tegrita is a marketing consulting firm known for its expertise in marketing automation. They specialize in optimizing marketing processes and offer strategic consulting, implementation support, and ongoing optimization services, with a focus on platforms like Oracle Eloqua. Tegrita takes a holistic approach, seamlessly integrating marketing automation with other elements of the marketing technology stack to create efficient workflows. Their commitment centers around understanding and addressing clients’ unique business needs, striving to maximize the impact of marketing automation on lead generation, customer engagement, and overall marketing effectiveness.

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  • Digital Pi:

Digital Pi is a marketing consulting firm renowned for its specialization in the Marketo. Offering a suite of services encompassing strategic consulting, implementation, and ongoing support, Digital Pi assists businesses across diverse industries in optimizing their marketing automation strategies. Focused on lead management, demand generation, and marketing operations, the company leverages its expertise to tailor Marketo solutions to meet clients’ unique needs. With a commitment to maximizing the benefits of marketing automation, particularly in areas like lead nurturing and campaign management, Digital Pi is recognized for its role in enhancing overall marketing effectiveness.

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  • Worxwide Consulting

Worxwide Consulting, with its expertise in Salesforce, HubSpot, and Zoho implementation, stands as a versatile player in the marketing automation landscape. Our approach involves seamlessly integrating these platforms to streamline and enhance your marketing efforts. From devising a go-to-market strategy to implementing account-based marketing with customized outreach, we prioritize simplicity and optimization. Crafting tailored campaigns and customer journeys, Worxwide is dedicated to delivering comprehensive solutions that drive successful outcomes for your business, ensuring that each platform works smoothly to maximize the impact of your marketing initiatives.

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In conclusion, marketing automation has proven to be a game-changer for businesses, bringing about increased revenue and better engagement with customers. The blog highlighted the expertise of various consulting firms working in the domain of marketing automation consulting firms. They focus on simplifying processes, personalizing interactions, and optimizing strategies for successful outcomes. As more businesses recognize the value of marketing automation, the future holds promising advancements in streamlining workflows and improving communication with customers.

How can Worxwide help you?

Worxwide Consulting is a digital growth consulting firm that helps companies drive digital growth by improving user and customer experience. We help companies with end-to-end product design or UX design services that include research, strategy, design, and test product designs and prototypes.

Worxwide is based out of US, UK, and India offering bid consulting, sales transformation, user experience, and customer experience design services.  

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