The client

A global steel manufacturer, with a steel production capacity of approximately 27.5 million tonnes per annum (MnTPA) as of March 31, 2017. The company is a diversified steel producer with major operations in India, Europe, and Southeast Asia. It has manufacturing units in 26 countries and a commercial presence in over 50 countries. They offer hot and cold rolled coils and sheets, galvanized sheets, tubes, wire rods, construction rebars, and bearings. A digital solution platform serves as the selling arm of the steel manufacturer, providing a marketplace for ECAs and distributors to buy and sell steel.

The problem

Steel buying and selling for customers has mainly occurred through offline channels and an extensive network of distributors and ECAs. Although this approach worked, the new-age customer demands ease of doing business. Customers seek easy access to available products and more control over the entire steel buying experience. They desire a streamlined process and reduced effort in purchasing steel. Customers also faced issues with order tracking, payment, and management. The aim was to tackle all these challenges and create a digital solution.

The solution

A global steel manufacturer brought the steel marketplace to customers’ palms. Customers can easily browse all the products, their details, and choose custom specifications. The ordering, negotiation, payment, and tracking are all done on the single platform now. This gives users control over their order process. We revamped the whole user experience to emphasize accessibility and ease of use, further providing users with integrated help and feedback channels

Our work in action

40% reduction in time to value

On comparing the before and after results we found that 40% users reported reduced time to value.

Reduced bounce rates

Making navigation easy for finding products, offers, bundles leading to 14% increased Average Order Value.

20% increase in  new users

We saw a 20% increase in signups after the revamp.

What can we help you with?

    Our Global Presence
    tx, USA
    London, UK
    Gurugram, Bangalore, Mumbai