The client
Our client is a community-led OTT aggregator and content discovery platform that helps users simplify their choice of what to watch across streaming platforms. Our platform streamlines the search process and recommends new movies and TV shows based on your preferences, making it easy to stay up-to-date on the latest releases and never miss a must-watch show again. Users can also get authentic recommendations and views from family and friends before making a choice of what to watch. Our AI quickly learns your preferences and provides personalized recommendations based on your viewing habits.
The problem
The current platform suffers from myriad issues hindering user experience. Users face challenges in establishing social connections and enjoying shared activities like movie-watching due to ineffective search functionalities. Additionally, sluggish performance and unresponsiveness further exacerbate frustrations, leading to diminished motivation among users. These issues collectively impede the platform’s ability to foster a vibrant and engaging community. Addressing these shortcomings is imperative to enhance user satisfaction, encourage active participation, and ultimately cultivate a thriving social environment conducive to meaningful interactions and shared experiences.
Limited Social Feature
- Users encounter obstacles in forming
friendships on the platforms. - The platform lacks adequate
functionalities to interact socially. - Users struggle to synchronize movie watching activities due to platform limitations.
Relevant Content
- Search function fails to provide
relevant content. - Absence of advanced filtering options restricts refining the search queries.
- The search algorithm struggles to
accurately interpret and match user
entered keywords with relevant results.
Platform Responsiveness
- Users experience delays in accessing content or navigating the platform due to slow loading speeds
- The platform exhibits lag or
unresponsiveness when users interact with various features or functionalities.
Platform Engagement
- Users find the platform’s features uninspiring, resulting in diminished motivation to participate actively.
- Repetitive or dull user interface elements contribute to a lack of excitement and engagement.
The solution
“We redesigned the website in a user-centric manner, defining intuitive user flows while practicing agile design thinking methodology. The team held several workshops, including card sorting, feature listing, and brainstorming sessions. A prototype was created, and user testing was conducted to improve based on user feedback. We ideated a solution that drives user traffic and engagement through seamless content discovery, discussion of reviews, and reward programs. We use the Double Diamond structure to understand customers and their problems, exploring creative and innovative ways to solve their problems and delight them.”
Enhanced Content Discovery
- Created and categorize diverse
content, facilitating easy
exploration for users - Incorporate user-generated
content to enhance the credibility
of recommendations, fostering a
sense of community-driven
discovery.
Gamified Reward Systems
- Introduce gamification elements
such as badges, levels, and
challenges to motivate users to
explore more content - Reward users with virtual currency
or exclusive perks for achieving
milestones, creating a sense of
achievement and loyalty.
Engaging User Forums
- Established vibrant discussion forums where users can share reviews, insights, and experiences related to the content they discover.
- Integrated multimedia elements such as images and videos to enrich discussions and encourage users to actively participate in the community.
Exclusive Deals and Discounts
- Collaborate with content providers and merchants to offer exclusive deals and discounts to users who actively engage with the platform.
- Design a tiered reward system where users unlock progressively better deals based on their level of engagement, encouraging sustained participation.
Our work in action
Higher conversion
Approximately 25% of all new users signed up on the platform after finding the content and deals irresistible.
More engagement
New Interface is super friendly for users to understand and interact with the community and the content.
Higher retention
Nearly 60% of existing users started using the application daily to discover content, be a part of discussions and enjoy deals!
tx, USA
London, UK
India
