Strategies for Enhancing Digital Banking User Experience
Digital banking has become an integral part of our lives in recent years. The ease and convenience of managing our finances online or through mobile apps have made it the preferred choice for many customers. However, with the growing number of digital banking platforms, it is essential to improve their usability to ensure customers can navigate the platform easily and efficiently. In this article, we will discuss ways to improve usability in digital banking.
Digital, according to four out of five financial firms, will fundamentally alter banking and entirely change the competitive landscape of the sector.
Furthermore, a startling one in five banking executives believe that their bank or credit union is “market-leading” in terms of digital.
In the digital age, banking applications are how customers interact with banks. User experience and user interface (UX/UI) thus dominate everything. While fintech start-ups like Google Pay and Momo and eCommerce sites like Shopee and Lazada have welcomed and even embodied this transition, UI/UX in banking has lagged behind. The UI/UX of most banking programs, which resemble a matrix and direct users in circles, has to be improved.
Most successful businesses offer a custom app that allows customers direct access to their website, e-commerce store, or digital experience. This is especially true for banks. Digital and online banking are crucial for banks and financial institutions to offer solutions to their on-the-go clients in this age of increased access and connectivity.
Most banks offer some form of digital banking experience. Still, it’s essential to have a digital banking strategy roadmap to guide the process of creating the best possible online banking services for clients. Customers aren’t satisfied with “good enough” in a world of so many options. Here’s how to improve online banking services and digital banking experience overall.
Avoid obsolete presumptions and develop great customer-focused services if you want your digital transition to be successful. Start with the following five crucial steps:
Significance of UI/UX in the Digital Banking Experience
It helps to take into account the following conclusions from Money Summit to comprehend why UI/UX has grown to be so important to the banking sector:
Customers’ frustration with banks may be at least partially the result of poor UI/UX design. For instance, 73% of participants in a GMC Software Technology survey indicated they didn’t feel that banks valued them.
To be fair, banks don’t skimp on their websites’ and mobile apps’ UI/UX design when creating new ones. Yet tech behemoths have had the most significant impact on consumer expectations. With its wonderfully minimalist site, for instance, Google has redefined simplicity and made it easier for users to concentrate on the one thing they really need to do: search. Instead, using its recommendation engine and a variety of algorithms, Facebook and Amazon actually exemplify personalization. Customers, therefore, use the UI/UX these titans offer as a benchmark.
Banks can implement some best practices to enhance the UI/UX of their banking systems, even if it might take thousands of engineers to duplicate those programs, and banks only have a finite amount of time and resources.
How to Improve Usability in Digital Banking?
- Simplify the User Interface: Customers may become overwhelmed and confused by a cluttered and sophisticated user interface. On the other hand, a simple and intuitive interface with clear navigation can make a huge difference in improving usability. The key is to simplify the design and focus on the most important features that customers use frequently. This can be achieved by using clear and concise language, limiting the number of options on each screen, and using appropriate fonts, colors, and graphics.
- Personalize the Experience: Personalization is essential to improve usability in digital banking. Customers should be able to customize their user interface based on their preferences and needs. For instance, they should be able to set up their dashboard to display the most relevant information, such as account balances, recent transactions, and upcoming payments. Customers may be able to save time and have quicker access to the information they require as a result.
- Offer Multiple Sign-In Options: Customers should have the option to sign in using different methods, such as biometric authentication, face recognition, or fingerprint scanning. This can improve usability by eliminating the need for customers to remember multiple passwords and usernames. Additionally, customers should be able to switch between devices seamlessly without having to go through a complicated verification process each time.
- Provide Clear and Concise Instructions: Providing clear and concise instructions can go a long way in improving usability in digital banking. Customers should be able to understand how to complete tasks quickly and easily. This can be achieved by using simple and easy-to-understand language, providing step-by-step instructions, and using videos or animations to demonstrate complex procedures.
- Use Chatbots and AI: Chatbots and AI can provide customers with instant help and support, improving usability in digital banking. Customers should be able to access support easily and quickly without having to wait on hold for long periods. Additionally, chatbots can help customers complete tasks such as transferring funds or paying bills, saving them time and effort.
- Test and Iterate: It is essential to regularly test and iterate the digital banking platform to identify improvement areas. User testing can help identify customer pain points and usability issues when using the platform. By collecting customer feedback and iterating based on their feedback, digital banking platforms can improve usability and provide a better user experience.
Ways to Make Digital Banking More Usable:
Final Thoughts
Bankers should consider their company a start-up and software company if they want to succeed in the Banking UI/UX fight. Hence, their banking products ought to be straightforward, understandable, and in line with the basic principles of human thought. Utilizing professional UX design services, in conclusion, is crucial for improving usability in digital banking and providing customers with a better user experience
Worxwide Consulting is a digital growth consulting firm that helps companies drive digital growth by improving user and customer experience. We help companies with end-to-end product design or UX design services that include research, strategy, design, and test product designs and prototypes. Worxwide is based out of the US, UK, and India offering bid consulting, sales transformation, user experience, and customer experience design services.
Contact our UX audit experts now!