Interaction design refers to the interaction between users and products basis its user interface (UI) design. The user-product interaction involves elements like sound, space, aesthetics, motion, and much more.

While UX is the brain of the product, UI is the body and focuses on how it looks and interacts. Our UI designers, visual designers and motion designers, and UI developers play a crucial role in designing & developing appealing user interfaces and setup design systems. It includes:

  • Design Systems
  • Micro-Interactions
  • Typography
  • Iconography
  • Navigation
  • Buttons
  • Notifications

What is Interaction Design?

Within the giant umbrella of UI/UX design, Interaction design is an essential component.

Interaction Design’s goal is to create products that would enable the users to achieve their objectives in the best possible way. The user-product interaction involves elements like sound, space, aesthetics, motion, and much more.

The 5 dimensions of interaction design

The five dimensions of interaction design are a useful model for understanding what involves interaction design. Let’s take a look at each of these:

5 Dimensions of Interaction Design

  1. Words

Words—especially those used in interactions, like button labels—should be meaningful and simple to understand. They should communicate information to users, but not too much information to overwhelm the user.

  1. Visual representations

This concerns graphical elements like images, typography and icons that users interact with. These usually supplement the words used to communicate information to users.

  1. Physical objects or space

Through what physical objects do users interact with the product? A laptop, with a mouse or touchpad? Or a smartphone, with the user’s fingers? And within what kind of physical space does the user do so? For instance, is the user standing in a crowded train while using the app on a smartphone, or sitting on a desk in the office surfing the website? These all affect the interaction between the user and the product.

  1. Time

While this dimension sounds a little abstract, it mostly refers to media that changes with time (animation, videos, sounds). Motion and sounds play a crucial role in giving visual and audio feedback to users’ interactions.

5. Behavior

This includes the mechanism of a product: how do users perform actions on the website? How do users operate the product? In other words, it’s how the previous dimensions define the interactions of a product. It also includes the reactions—for instance, emotional responses or feedback—of users and the product.

Wireframes & Prototypes

The roles and responsibilities might vary from company to company, but typically an interaction designer is tasked to create wireframes that can lay out the interactions in the products and are at times even required to create interactive, high-fidelity prototypes that look like the actual app/website.

IxD (Interaction Design)

IxD is about how a user interacts with a product and the method of how to design the process involved in that particular interaction. An interaction designer is a person who needs to focus on how this would happen.

We at Worxwide Consulting can help you master prototype design, enabling you to present your ideas intuitively.

We also offer UI Development to match the experience and interactions we designed so that UI design and development are seamless.

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