Drive Product Success through Strategic Usability Testing

User Interviews
Click Testing
Eye Tracking
Heuristics
A/B Testing
Behavioral Tests
How do we test UX Usability ?
User Research and Persona Development

Our process begins with in-depth user research utilizing various methods, including interviews, surveys, and behavioral analysis. Through these insights, we craft detailed user personas that represent our target audience's diverse needs and preferences.

Prototype Creation and Testing

We translate user insights into tangible prototypes that reflect user needs and behaviors. These prototypes undergo rigorous testing, including click testing and scenario-based interviews, to gather valuable feedback and validate design decisions.

Iterative Improvement

Leveraging tools like Hotjar heatmap analysis, we gain deeper insights into user interactions and behaviors. This data informs iterative improvements to our prototypes, ensuring that the final product meets user expectations and delivers a seamless experience.

Our Customers Love what we do

I've been truly impressed by Worxwide's dedication and expertise in collaborating with us on the safety management platform. The way they have seamlessly integrated into our team and grasped the intricacies of our Safety Management Platform is commendable. Their commitment to understanding our unique needs and actively participating in the development of modules such as 'safety leads', 'contractor safety management', and 'incident investigation' has been a key factor in the success of this venture.

Client Partner, Steel Manufacturing Giant

The team lead by Vivek is a great value add to us. Design thinking knowledge of team and Vivek’s leadership skills are invaluable in building our rural fintech ecosystem. Thank you for all your extra efforts over the nights and weekends you spent.

CTO - Leader in Fintech

Experience of the resources in design thinking and design has been phenomenal and openness and collaboration being great. We never feel that we are working with a partner, and it has always been like they are an extended part of our team.

Chief Digital Officer, Fintech Leader Enterprise

Worxwide team has shown exemplary skills of UX & professionalism. They have helped us re-design a B2B GRC platform which was not intuitive enough. The team has really good UX experts who have helped us in navigating through our product journey.

Digital Director - B2B Products

Our UX Research and Usability Capabilities

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UX Audits
Our UX audit process includes comprehensive heuristic evaluations to identify usability issues and areas for improvement. After assessing the user interface against established usability principles, we generate detailed heuristic reports that highlight critical pain points and potential enhancements. These reposts form the foundation for informed design decisions and strategic planning.
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Experimental Tests
We conduct rigorous experimental tests to validate design hypotheses and optimize user experience. This includes A/B testing on multiple prototype designs to compare performance and user preferences. Additionally, we perform cognitive walkthroughs and multivariate testing to evaluate and refine design elements, ensuring that the final solution effectively addresses user needs and enhances overall usability.
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Click tracking
Actionable insights fuel product optimization, with research-backed recommendations that have led to a 30% decrease in bounce rates and a 20% increase in conversion rates for our clients.
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Behavioural economics research
Stay ahead with ongoing research and usability testing, resulting in an average of 15% increase in user engagement for our clients' products year-on-year.

Our UI design process at Worxwide is built on a foundation of comprehensive user research. Leveraging techniques such as heuristic evaluations, usability testing, and cognitive walkthroughs, we gather comprehensive insights into user behaviors, needs, and preferences. Through these efforts, we gain invaluable insights into user behaviors, needs, and preferences, which serve as the bedrock of our design decisions. 

Post-research, we provide actionable recommendations for product improvement and innovation, rooted in usability principles and best practices. These recommendations are strategically aligned with our client’s business objectives, facilitating informed decision-making processes guided by user-centered design principles. 

 

Our Work
Why Worxwide
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Seasoned UX professionals with design thinking expertise
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Business acumen and industry knowledge across Education, Finance, Health and Technology domains
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Lean and Agile approach in product design to optimize cost and faster delivery
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Experience in designing and managing large enterprise products